Month: December 2020

User Persona is not Marketing Persona- Understanding Fundamentals

‘Personas’ I am sure you must have heard this word a lot.  We receive many design portfolios concluding UX research with fictional marketing personas. As a designer and a product manager, we need to understand that UX Personas are different from Marketing Personas. Marketing.gy being a full-stack service design and marketing agency, we have seen …

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Top 5 Holiday Marketing Ideas for Guyana

1. Theme-based Festive Promotions Clearly, the holiday season brings in a lot of theme-based promotions. Hence, you must cash the trend and customize visuals of your website in order to make your customers feel more festive.Create festive and entertaining display ads to ensure maximum conversion(s). 2.Brand Partnerships & Collaborations Brand collaborations during the holiday season …

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