User Persona is not Marketing Persona- Understanding Fundamentals
‘Personas’ I am sure you must have heard this word a lot. We receive many design portfolios concluding UX research with fictional marketing personas. As a designer and a product...
Top 5 Holiday Marketing Ideas for Guyana
1. Theme-based Festive Promotions Clearly, the holiday season brings in a lot of theme-based promotions. Hence, you must cash the trend and customize visuals of your website in order to...
Getting started with Search Engine Optimization: A beginner’s guide
What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through...
430,000 Guyanese are now online… which type of website does your business need?
It’s estimated that there are more than 1.7 billion websites and 4.2 billion internet users browsing those sites around the world. 430,000 Guyanese are online today, 55% of our population,...
Powerful Results with SEO: Search Engine Optimization and how it works
3.5 billion Google searches are made everyday. With a number that high, there’s no doubt that people are already searching online for something that your business offers. But how can...
The Truth About Digital Marketing In Guyana Is About To Be Revealed.
If you want your business to continue growing in the 21st century, you must have a digital marketing plan. This contains the most effective strategies for reaching valuable leads interested in...
Interconnected Customer Journey – Linking Your CRM, website & Social Media Platforms
Digital transformation and hyper-connectedness of the present. Social media has become a part of our lives. Many people in the world are spending their free time on social networking channels...
How to Get Ahead with Omni Channel Marketing
Consumers don’t just touch and try products before they make a purchase. They learn about products from many platforms, including Google searches, social media, videos, mobile apps, company websites, and...
The latest On SEO & PPC Advertising – Preparing For The Holiday Shopping Season
Guyana, how are you dealing with the pandemic? And how are you preparing for this holiday shopping season with the restrictions in place? Are you making the best use of...
Why Hire a Digital Marketing Agency
When you choose a Digital marketing agency, you want to get to know them before signing on. You want to understand who they are, how they operate, what makes them...