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Website Tips

Are website homepage sliders actually beneficial?

Home page slideshows are sexy, they allow us to show a lot of information in a small section of our website, and we can showcase the entire company to a user without them having to scroll one bit… Right? WRONG! Turns out, sliders have a host of problems associated with them, especially in today’s mobile

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Reaching an Audience Base of 1.8 Million, in Just a Year!

The client ANSA Motors, a subsidiary of the ANSA McAL Group of Companies are the authorized dealers for world-renowned automotive brands like Suzuki and Fuso Trucks in Guyana. The challenge Sustaining a business during the Covid-19 global pandemic has been a challenge for so many brands and businesses, and things were no different for ANSA

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amcham - case study
Case Study

Driving AmCham’s Digital Transformation with

The Client AmCham Guyana is a voluntary, non-profit, membership organization committed to promoting, and enhancing commercial relations between the United States and Guyana. The chamber’s focus includes: representing the collective opinions of the members, providing a network and support structure for U.S. enterprises doing business in Guyana, and creating new opportunities to help build mutually

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Digital Marketing Tips

User Persona is not Marketing Persona- Understanding Fundamentals

‘Personas’ I am sure you must have heard this word a lot.  We receive many design portfolios concluding UX research with fictional marketing personas. As a designer and a product manager, we need to understand that UX Personas are different from Marketing Personas. being a full-stack service design and marketing agency, we have seen

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Digital Marketing Tips

Top 5 Holiday Marketing Ideas for Guyana

1. Theme-based Festive Promotions Clearly, the holiday season brings in a lot of theme-based promotions. Hence, you must cash the trend and customize the visuals of your website in order to make your customers feel more festive. Create festive and entertaining display ads to ensure maximum conversion(s). 2. Brand Partnerships & Collaborations Brand collaborations during

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Getting started with Search Engine Optimization: A beginner’s guide

What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through paid and non-paid (also known as “organic”) search engine results. If knowing your audience’s intent is one side of the SEO coin, delivering it in

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