If you want your business to continue growing in the 21st century, you must have a digital marketing plan. This contains the most effective strategies for reaching valuable leads interested in your business. If you don’t have a digital marketing business plan set up, now is the time to create
In this blog, we’ll provide you with six steps on how to create your digital marketing plan.
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Let’s dive in!
Know your Audience
With so many players in the Digital Marketing space, don’t waste your efforts on a one-size-fits-all approach to marketing. What do you offer that provides the greatest resource to your target audience? You should always consider:
- Which persona you are addressing
- Pain points you are trying to solve
- Where your persona falls in the buying journey
Consistent Posting
Social media is fast-paced by nature, and content becomes obsolete quickly. That’s why it is so essential: if you go weeks between posts, it’s unlikely that your audience is seeing your message frequently enough for it to be memorable and make an impact. Now on the other hand, it’s also true that you don’t want to overwhelm your audience with posts, which can lead them to unfollow or block you. We recommend a happy medium: post several times per week (depending on the platform and your audience) and spread posts between social channels. It will take a bit of trial and error, but once you determine a posting cadence that is effective for reaching your target audience, stick with it!
Schedule at the best time
Knowing when to post on every social platform is one important way to stay a step ahead and make sense of the content overload that seems to be occurring on many channels. Whether you want to use this data to find out the peak times to get more interactions with your campaigns, or you want to capitalize on quieter hours on social networks, you can align these insights with your own and start planning your posts with greater purpose.
Don’t schedule too far ahead
Scheduling your posts is an excellent way to maintain a consistent stream of content across multiple social media platforms. … Nevertheless, be careful not to schedule your content too far in advance. Keep your scheduling plan within a monthly time-frame and always leave space for different events.
Customize to re-engage
Companies are eager to drive traffic from their social media channels (Facebook, Linkedin, Pinterest, etc) to their website so they post link after link after link.
Don’t make this mistake. You need to mix it up or soon your status updates will fall on deaf ears and get fewer and fewer clicks. It’s an understandable mistake… and a frustrating one!
So what do you do?
Here’s the truth — it can be tough to know what type of content you should share and when you should share it.
Try out posts that ask the reader to take steps to interact with your fan page within the Facebook platform. The goal is to increase engagement and the virality of the message by getting the reader to…
- “Like”
- Share
- Comment
Engage with your community
Community engagement is a great way to tap into local knowledge and solve problems. Not everyone will participate to the same degree, but everyone should have the opportunity to take part in some way, even if it’s just having the chance to tell you what they think
Start creating your digital marketing plan
Creating a digital marketing plan will help set you on the fast track to reaching more people interested in your business. A strategic plan will help you obtain new leads and earn conversions for your company.
If you want to learn more about how to set up a digital marketing plan, check out our digital marketing services and contact us online to see how we can help you get started.
