When you choose a Digital marketing agency, you want to get to know them before signing on. You want to understand who they are, how they operate, what makes them tick—ultimately, why you should work with them.
Evaluating a future marketing partner isn’t rooted in service capabilities as much as it is to see whether the two companies and individuals involved will be a good match.
An agency should not just be in it to further their bottom line. Instead, for the best chances of real success, both sides must make sure it’s right for them.
Vetting company fit is essential during the initial assessments and meetings, and knowing when to politely step away if either determines it’s not quite right is critical for long term success.
In fact, there would be shame only in not doing so and then realizing down the line that it’s not going to work out.
Like any great mutually beneficial relationship, each side needs to care about the other.
Especially when it comes to marketing and sales, you need a partner that you’d be thrilled to stay with for the long run and trust. Marketing and Sales are often the lifeblood of a business.
So you surely don’t want just any marketing agency. And since every agency out there is going to advocate for themselves as being nothing short of fantastic, how can you possibly know which is the best for your company?
Why Hire a Digital Marketing Agency: Bandwidth and Resource Constraints
The real reason why companies need to hire a digital marketing agency is that they don’t have the bandwidth to complete all the necessary work in-house. Or, perhaps they don’t have the necessary experts or capabilities to correctly execute the business growth tactics.
Different companies will have different needs, and we make sure to fill in the gaps.
For instance, we have clients that have the bandwidth to do a lot of work in house, but they lack channel experts in specific content marketing, PPC, SEO, SEM expertise such as keyword research, and a strategist to oversee activity success. Other clients lack both resources and bandwidth, so we step in to assist them with all-things-marketing as an outsourced marketing department.
Clients can get a combination of services or just the ones they need, depending on the strategic program they go with.
Why Hire a Digital Marketing Agency: Hyper-communication and Organization
The way we’re organized has a lot to do with our success, and our
clients’ success, by extension. We utilize proven best practices and technologies that make our team feel close to the client goals.
At Marketing.gy we’re talking about a group of people that comes from not just various physical, geographic locations, but from all different types of backgrounds and experiences in marketing to help our clients.
And when you zoom back out and look at the collective industry knowledge at marketing.gy, we have experience working with businesses from over a dozen different industries between us. We’ve dabbled in the following and beyond, with tech being one of our absolute favorites:
- SaaS & Software
- SEO/Digital Marketing
- Sports & Fitness
- Legal
- Finance
- Health & Wellness
- Insurance
- Medical
- Real Estate
- Manufacturing
- E-commerce
- Non-profit
- Fashion/Apparel
- and more as the agency expands via acquisition.
When you’re thinking, “why hire a digital marketing agency,” especially one like marketing.gy, go with a collection of multifaceted talent that works together to drive success.
Your best bet is choosing a team that is able to help because they’ve worked in your realm before—not one that is going to use you as a guinea pig and see whether they can figure it out, on your dime. They should already be experts (although we are big believers that one should never stop learning).
We are huge proponents of keeping our clients in the loop. They should be able to see into the effort behind our work, status, and virtually anything else they want. Again, our clients are our partners in the process and we feel they have as much a right to be involved as our teams do. After all, it’s your money, so why shouldn’t you feel as though you’re in the driver’s seat? We may be seasoned consultants and are here to steer you with the right guidance but ultimately you’re in control of projects being done for you,It paves the way to give each member of our team as well as our clients’ teams a key seat at the table. It provides that all-important window into the latest happenings and progress.
You may be an expert in your field, but we want you to grow to be experts in all-things-digital during this digital age, too—so you can run with our best tricks and continue to do your own great work, even if our engagement does end someday for any reason.
We’re results-oriented, and if you’ve taken a look at some of the ROI we’ve helped our clients achieve, you’ll see it for yourself. As you learned, our workflows are designed with a long-term strategy in mind, not for quick, temporary solutions. We don’t do little band-aids. Our approach is proactive and can even be seen as preventative maintenance. Other companies might not look at the big picture but then they must try to put out fires as things come to light that was missed.
You’ll get one-on-one time reviewing your current strategies and methods, and we’ll share tested and proven solutions that you can implement immediately to see a positive impact on marketing and sales.
We look forward to learning more about your business!
