CRMs

User Persona is not Marketing Persona- Understanding Fundamentals

‘Personas’ I am sure you must have heard this word a lot.  We receive many design portfolios concluding UX research with fictional marketing personas. As a designer and a product manager, we need to understand that UX Personas are different from Marketing Personas. Marketing.gy being a full-stack service design and marketing agency, we have seen …

User Persona is not Marketing Persona- Understanding Fundamentals Read More »

Interconnected Customer Journey – Linking Your CRM, website & Social Media Platforms

Digital transformation and hyper-connectedness of the present. Social media has become a part of our lives. Many people in the world are spending their free time on social networking channels such as Facebook, Twitter, Instagram, Snapchat, etc. either to interact with their friends or to learn about the latest news. In fact, as of 2019, …

Interconnected Customer Journey – Linking Your CRM, website & Social Media Platforms Read More »