Digital Marketing

Reaching an Audience Base of 1.8 Million, in Just a Year!

The Client ANSA Motors, a subsidiary of the ANSA McAL Group of Companies are the authorized dealers for World renowned automotive brands like Suzuki and Fuso Trucks in Guyana. The Challenge Sustaining a business during the Covid-19 global pandemic has been a challenge for so many brands and businesses, and things were no different for …

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amcham - case study

Driving AmCham’s Digital Transformation with marketing.gy

The Client AmCham Guyana (American Chamber of Commerce Guyana) AmCham Guyana is a voluntary, non-profit, membership organization committed to promoting, and enhancing commercial relations between the United States and Guyana. The chamber’s focus includes: representing the collective opinions of the members, providing a network and support structure for U.S. enterprises doing business in Guyana, and …

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User Persona is not Marketing Persona- Understanding Fundamentals

‘Personas’ I am sure you must have heard this word a lot.  We receive many design portfolios concluding UX research with fictional marketing personas. As a designer and a product manager, we need to understand that UX Personas are different from Marketing Personas. Marketing.gy being a full-stack service design and marketing agency, we have seen …

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Top 5 Holiday Marketing Ideas for Guyana

1. Theme-based Festive Promotions Clearly, the holiday season brings in a lot of theme-based promotions. Hence, you must cash the trend and customize visuals of your website in order to make your customers feel more festive.Create festive and entertaining display ads to ensure maximum conversion(s). 2.Brand Partnerships & Collaborations Brand collaborations during the holiday season …

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Powerful Results with SEO: Search Engine Optimization and how it works

3.5 billion Google searches are made everyday. With a number that high, there’s no doubt that people are already searching online for something that your business offers. But how can you leverage all of that potential? That’s where SEO comes in. SEO stands for search engine optimization. At its core, SEO is the process of …

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The Truth About Digital Marketing In Guyana Is About To Be Revealed.

If you want your business to continue growing in the 21st century, you must have a digital marketing plan. This  contains the most effective strategies for reaching valuable leads interested in your business. If you don’t have a digital marketing business plan set up, now is the time to create In this blog, we’ll provide you …

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Interconnected Customer Journey – Linking Your CRM, website & Social Media Platforms

Digital transformation and hyper-connectedness of the present. Social media has become a part of our lives. Many people in the world are spending their free time on social networking channels such as Facebook, Twitter, Instagram, Snapchat, etc. either to interact with their friends or to learn about the latest news. In fact, as of 2019, …

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Instagram turns 10! Master this disruptive marketing tool! Here are the top resources

As Instagram turns 10, we curate a list of 10 books you should read to get a flavor of how the platform has evolved in the last decade. From a picture sharing platform to becoming a hub of e-commerce, Instagram has been through a long journey in the last ten years. Beside the commercial aspects, …

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Become a leader in your industry by following these digital marketing trends.

Every business operates in an extremely competitive landscape today. Which is why it is important to focus on more than just your product or service. A sure fire way to catch your customers attention is to make sure you are branded the authority figure in your particular industry. Incorporating certain Digital Marketing Strategies in your …

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