Getting started with Search Engine Optimization: A beginner’s guide

What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through paid and non-paid (also known as “organic”) search engine results. If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this article we will give you a brief of both. Using this beginner’s guide, we can follow these seven steps to success. Many people also call it “Mozlow’s hierarchy of SEO needs.” SEO: Crawl accessibility so engines can read your website Compelling content that answers the searcher’s query Keyword optimized to attract searchers & engines Great user experience including a fast load speed and compelling UX Share-worthy content that earns links, citations, and amplification Title, URL, & description to draw high CTR in the rankings Snippet/schema markup to stand out in SERPs Search engine basics Search engines are answer machines. They scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query. Search engines do all of this by discovering and cataloguing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking.” We’ll cover crawling, indexing. What is “organic” SEO ? Organic search results are the ones that are earned through effective SEO, not paid for (i.e. not advertising). These used to be easy to spot previously – the ads were clearly labeled as such and the remaining results typically took the form of “10 blue links” listed below them. But with … Continue reading Getting started with Search Engine Optimization: A beginner’s guide