Pay Per Click/Google Ads

SHOW UP FOR YOUR TARGET AUDIENCE SEARCHING FOR YOU

What is Google Ads/Pay per Click (PPC) Advertising?

Google Ads is Google’s online advertising program that allows you to run ads on Google Platforms (Search, Mail, YouTube, etc.). Pay-per-click, means you only pay when someone clicks your ad. 

Google Ads allows you to reach potential customers in the right place with the right message at the right time – as persons who see your Google Ads, are usually persons already searching for your products/services.

Why Google Ads/PPC Advertising?

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69% of people perform a Google Search before calling a business.

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63,000+ Google Searches are performed EVERY second

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35% purchase a product within 5 days of searching for it on Google

What to use Google Ads for?

Google Ads, like all tools, excel when used for the correct purposes. Below are some cases for which you’d use Google Ads services. 

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Drive targeted traffic cost-effectively

Ads help to drive targeted traffic to both your website and stores

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Boost your brand recognition

Google Ads increases brand awareness by up to 80%

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More Purchases

People who click on Ads are 50% more likely to purchase.

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Increase in-store visits

Google Ads help you get more customers to reach your stores through clicking the ads for your information.

Types of Google Ads Services we Offer

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Search Advertising

Search advertising (also known as Internet search advertising, or online search advertising) allows you to directly display your paid ads in front of target audiences actively searching for products and services like yours. We manage the complete process by including competitor analysis, extensive keyword research, testing, and reporting.

Display Advertising

Display Advertising is another marketing method to reach people interested in your services or products by presenting your ads to other websites and blogs. It will help us in creating more awareness, user engagement by using the latest techniques, remarketing tools, and Google analytics.

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Video Ads

Video Ads are one of the most engaging kinds of advertisement medium and a great way to make genuine connections with potential customers. Your video Ads will be displayed before Youtube videos and may also be presented in a search.

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Google Shopping Ads

We will help you with Google Shopping Ads in setting, managing, and optimizing your shopping campaigns and product listing ads to promote your inventory.

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Remarketing

Remarketing is another smart advertising technique that will show ads to those who have visited your website before. It reminds and prompts the user to return to the website and complete the checkout action. This way, we will help you to improve ROI and increase conversions.

How do we work?

Keyword Research

Through keyword research, we are able to analyze what exactly your customers are searching for, and how well those terms match your products/services. It allows you to further understand market trends and opportunities. This research can then be used for crafting quality strategies that provide you with maximum results.

Campaign and Ad Copy Creation

We provide quality copywriting and design services to create effective Google Ads that match your brand, help you communicate key messages, reach customers based on what they're searching for, and drive results. We utilize A/B testing to improve the click-through rate (CTR) and improve conversion.

Tracking

We measure and track data to optimize a PPC campaigns. If not done, PPC campaigns generally would not be able to provide you the best possible results. In our initial configurations, we set up tracking of all data and user actions.

Reporting & Analysis

We provide reports and analyses of your PPC campaigns. These help to reveal performance, trends and the impact of improvements. These reports are provided on a monthly and quarterly basis.

What our clients say

“I’m very comfortable with the engagement we’ve had, when you say you’ll do something, you’ll do it; you’re very organized. There’s a level of confidence and comfort that makes working with you guys a pleasure”

– Adrian Singh, Manager, Ansa Motors

About Us

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Marketing.gy was established on the belief that digital marketing is a dynamic tool that can transform the business sector in Guyana, and the world at large. Noticing the shift to virtual platforms and changes in consumer behaviour our team of experts are on a mission to educate and collaborate with local businesses who need guidance with digital marketing to meet the ever growing online audience.

Our team comprises of experienced digital marketers, seo experts, content writers, and many more experts that will collaborate and give advice on the various aspects of digital marketing.

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